TEM Summer school

 

TEM Summer school in Marketing and Economics of Tourism 

Courmayeur - Aosta (26-30 June 2017) - CUP B66D17000020005

 

The University of Aosta Valley and the University of Savoie Mont Blanc are pleased to announce the first TEM summer school on Marketing and Economics of tourism. The summer school is intended for PHD students and young researchers interested in the field. The summer school is held in Aosta (28-30 June 2017) and includes the participation to the TEM Conference in Courmayeur (26-27 June). The participants may earn 2 academic credits.

Participants are selected on the basis of their curriculum vitae and the scientific paper they are going to present during the conference. Students interested in the event are invited to submit their curriculum vitae and the paper, together with the completed application form, as specified in the call for applications (by postal mail, e-mail, certified e-mail) by 4th May 2017. The participation to the summer school (including the conference) is free. Accommodation and meals are excluded, but covered by grants. The results of the selection procedure including the grant assignments are notified to the candidates by the end of May 2017. The conference will be held at the Hotel Gran Baita Courmayeur (Strada Larzey - Entreves 2, 11013 Courmayeur, Italy), easy to reach by all means of transport. For more information regarding the registration procedure please contact TEM@univda.it.

 The programme of the conference and summer school is listed in the table below.

 

26-Jun-17

27-Jun-17

28-Jun-17

29-Jun-17

30-Jun-17

 8.30-10.00

 

Parallel

Lesson

Lesson

Lesson

10.00-11.30

Welcome coffee

Open ceremony

Round table

Lesson

Lesson

Lesson

11.30-12.00

Coffee break

Coffee break

Coffee break

Coffee break

12.00-13.30

Parallel

Parallel

Lesson

Lesson

Lesson

13.30-14.30

Lunch

Technical Visit: Skyway,  Lunch, Visit

Cl. Cerimony

Lunch

 

Lunch

14.30-16.00

Plenary

Lesson

Lesson

16.00-16.30

Coffee break

 

 

16.30-18.00

Parallel

18.00-19.30

Parallel

 

20.00-22.00

Gala dinner

 

Detailed Programme of the Summer School:
 

Lesson 1 : Place Branding And Destination Marketing

Lesson 2 : Place Branding Architecture

Lesson 3 : Consumer Behaviour In Tourism

Lesson 4 : Types Of Tourism And Market Segmentation

Lesson 5 : Tourism Event Evaluation

Lesson 6 : Economic Impact Of Tourism Activities

Lesson 7 : Economic Impact And Environmental Sustainability

Lesson 8 : Big Data And Social Networks

Lesson 9 : Big Data And Demand Forecasting

Lesson 10 : Innovation, Flexible Prices And Fairness

Lesson 11 : Innovation And Creativity In Tourism